More Booked Cases vs Scorpion pits a one-person consultancy selling conversion testing, local SEO and managed Meta ads to US law firms against a full-stack marketing company selling websites, SEO, advertising and AI intake to law firms and other local businesses.
Pick Scorpion for the website build, the ads and the AI intake in one vendor; pick More Booked Cases for published prices, a shorter SEO minimum and one senior person testing your site for more consultations and signed cases.
This page is the head-to-head branch of our Scorpion legal marketing alternatives guide; the wider field is compared without rank numbers in our best law firm marketing companies guide.
More Booked Cases vs Scorpion at a glance
Both columns come from each company's own website.
| More Booked Cases | Scorpion | |
|---|---|---|
| Who it serves | US law firms only | Firms of every practice area, plus other local businesses |
| Model | One-person consultancy | Full-stack company with proprietary technology |
| Services | CRO, local SEO, managed Meta ads | Websites, SEO, AI search, ads (Google Ads, LSAs, Meta), intake |
| Published pricing | $2,500/mo CRO; $2,500/mo local SEO; $5,000/mo combined; Meta $3,000/mo plus $2,500 setup | Not published; its FAQ says the investment depends on your business goals |
| Minimum term | 6 months (3 for ads), then month to month | Its FAQ: typically 12 months for technology and SEO; ads month to month |
| Cancellation | Email with 30 days' notice after the minimum, no fee | Not published on the pages checked |
| What you keep | Ad account, pixel, audiences, website, domain, Google Business Profile, analytics, everything built | Its FAQ: the website after the contract completes, not the CMS |
| Intake | Not offered; measured with read access, never staffed | Convert AI answers calls and books consultations around the clock |
| Google Ads and LSAs | Not offered | Offered |
As of October 2026, checked on each company's own website.
What do More Booked Cases and Scorpion each offer?
Scorpion sells a full stack: its law firm page lists website development, SEO, AI search, digital advertising, LSAs and intake, and describes 25+ years in legal marketing (October 2026).
Intake is a product there: the same page describes Convert, an AI tool that answers calls, collects case details and books consultations around the clock, and the FAQ mentions AI-powered lead filtering that weeds out unqualified leads.
More Booked Cases sells three things and nothing else: CRO, local SEO and managed Meta ads, one person doing the work, no software of its own.
More Booked Cases
- Sells: CRO, local SEO, managed Meta ads.
- Software: none; the work happens in your site, ad account and Google Business Profile.
- Intake: not staffed or automated; measured with read access to your numbers.
- Scope: US law firms only.
Scorpion
- Sells: websites, SEO, AI search, digital advertising, LSAs, intake.
- Software: a proprietary CMS plus Convert and Scorpion Connect.
- Intake: AI answers calls, collects details and books consultations around the clock.
- Scope: legal plus other local businesses.
What does each company cost?
More Booked Cases publishes every price: CRO $2,500 a month, local SEO $2,500 a month, the pair $5,000 a month, each on a 6-month minimum; managed Meta ads are $3,000 a month plus a one-time $2,500 setup on a 3-month minimum.
Ad spend is never part of the fee: you pay Meta directly, $3,000 a month minimum, never marked up and never a percentage.
The same numbers sit on the pricing page and the fact sheet.
Scorpion publishes no prices: its FAQ says the investment depends on your business goals (October 2026).
Whatever Scorpion quotes, get the monthly fee, any setup, the ad-spend handling and the term in writing.
What are the contract, cancellation and ownership terms?
Scorpion's FAQ says it typically requires a 12-month contract for its marketing technology and services like SEO, while digital advertising such as Google Ads, LSAs and Meta is typically month to month (October 2026).
Typically is Scorpion's word and terms can vary, so confirm yours.
The same FAQ covers ownership and exit, summarized below.
Scorpion: typically 12 months
Its FAQ describes a typical 12-month contract for marketing technology and services like SEO.
Scorpion: ownership and exit
The FAQ says you own the website after the contract completes but not the CMS; a leaving firm gets transferred accounts and static files, then needs another vendor to rebuild the site.
More Booked Cases: 6 or 3 months
CRO and local SEO run on 6-month minimums, Meta ads on 3 months, then every service is month to month.
More Booked Cases: leaving
Email [email protected] with 30 days' notice; no cancellation fee, and the firm keeps every landing page, ad, test result and report.
What results does each company publish?
Scorpion's law firm page reports 75% more cases since partnering with Scorpion, a self-reported figure with no method published alongside it, and its FAQ says most firms see improvements in 3 to 6 months (October 2026).
More Booked Cases has no law firm clients, so it publishes no law firm results or testimonials.
What it publishes is its founder's record: as Director of CRO at LaserAway from 2018 to 2023, Gabe Meierotto ran the testing program that took sitewide conversion from 3% to 11% and returned 210x.
Those are med-spa numbers from an in-house role, his rather than the company's, and on published law firm results the gap favors Scorpion.
What do the advertising rules say about paying either company?
Both companies here are paid vendors, which is the ordinary case the rules contemplate.
ABA Model Rule 7.2(b) bars giving anything of value to a person for recommending a lawyer's services; its exceptions include the reasonable costs of advertising, and the comments say lawyers may pay vendors who provide marketing or client-development services, including website designers (Model Rules as amended August 2018).
How a vendor is paid matters: a fee tied to a percentage of the firm's fees or to each signed case raises Rule 5.4 fee-sharing questions that state rules answer differently.
More Booked Cases charges flat monthly fees, never per lead or per case; Scorpion publishes no prices at all.
Supervision travels with the work: ABA Formal Opinion 501 (April 13, 2022) concluded a lawyer was responsible for a paid lead generator's prohibited solicitation under Rules 5.3(b) and 5.3(c), where the firm kept accepting the clients.
ABA opinions are advisory, the Model Rules bind no one until a state adopts them, and your state's version controls; confirm any arrangement with your state bar's ethics counsel or an ethics lawyer.
Which law firms fit each company?
Pick Scorpion if:
- You want one vendor to build the website (launch typically four to 10 weeks, its FAQ) and run SEO, Google Ads, LSAs and Meta ads.
- You want calls answered around the clock by its AI intake instead of staffing intake yourself.
- You want a full-service team and a technology platform, not a single consultant.
- A typical 12-month term on technology and SEO fits your plans.
Pick More Booked Cases if:
- Your gap is conversion: visitors, but not enough consultations and signed cases.
- You want published prices and terms before any sales call.
- You want a shorter SEO minimum: 6 months against the 12 Scorpion's FAQ calls typical, then month to month.
- You want the person you talk to doing the work.
If your firm needs Google Ads or LSAs managed, a website build, or AI call answering and intake, Scorpion is the better fit and More Booked Cases is the wrong one.
Questions to ask before you pick either one
Ask both companies the same seven questions, including us.
- What is the total monthly fee, any setup fee, and how is ad spend billed?
- What is the minimum term, the renewal rule, and the cost of leaving early?
- What do I own on day one, and what transfers if I leave?
- Who exactly does the work on my account, and how do I reach them?
- What gets measured each month: form fills, consultations, or signed cases?
- Do you manage Google Ads or Local Services Ads, and is that in the fee?
- Is any result being guaranteed?
One answer should end the conversation either way: a guaranteed ranking or case count.
How this page was built
The pairing comes from what buyers compare: search results and the published roundups behind our best law firm marketing companies guide put Scorpion in front of shortlisting firms.
Every Scorpion fact here comes from Scorpion's own law firm pages and company-wide FAQ, read in October 2026; every More Booked Cases fact comes from this site's fact sheet and pricing page.
Both companies are named in text only, with no links to either site and no review scores quoted for anyone.
Start from evidence rather than a sales call: get a free audit for a prioritized plan within 3 business days, so you know what is leaking before you sign with anyone.
Frequently asked questions
Which is cheaper, More Booked Cases or Scorpion?
Only half of that question can be answered from a website. More Booked Cases publishes every price: $2,500 a month for CRO, $2,500 for local SEO, $5,000 for both, and $3,000 a month plus a $2,500 setup for managed Meta ads, with ad spend paid directly to Meta. Scorpion publishes no prices; its FAQ says the investment depends on your business goals (October 2026), so the only way to get its number is a written quote.
Which company has the shorter minimum term?
More Booked Cases runs 6-month minimums for CRO and local SEO and 3 months for Meta ads, then every service continues month to month, cancelled by email with 30 days' notice and no fee. Scorpion's FAQ says it typically requires a 12-month contract for its marketing technology and services like SEO, while Google Ads, LSAs and Meta advertising are typically month to month; typically is Scorpion's word, so confirm your terms before signing.
Is More Booked Cases an agency like Scorpion?
No, the models are different. Scorpion is a full-stack marketing company serving law firms and other local businesses, with its own proprietary CMS, AI intake products and a team its site describes as experienced legal marketing experts. More Booked Cases is one person, Gabe Meierotto, selling CRO, local SEO and managed Meta ads to US law firms only, with no software of its own.
Does More Booked Cases offer anything like Scorpion's AI intake?
No. Scorpion's law firm page describes Convert, an AI product that answers calls, collects case details and books consultations around the clock. More Booked Cases does not staff, answer or automate intake; it tests what happens on the website and landing pages and measures consultations and signed cases with read access to the firm's intake or CRM numbers.
What results does each company publish?
Scorpion's law firm page reports 75% more cases since partnering with Scorpion, a self-reported figure with no published method, and its FAQ says most firms see improvements in 3 to 6 months (October 2026). More Booked Cases has no law firm clients yet, so it publishes no law firm results; what it publishes is Gabe Meierotto's record as Director of CRO at LaserAway (2018 to 2023), where sitewide conversion went from 3% to 11%. On published law firm results, that gap favors Scorpion.
Which one should a solo attorney pick?
Whichever one fits the gap. A solo attorney who needs a website built, Google Ads or Local Services Ads managed, or calls answered fits Scorpion better, because More Booked Cases offers none of those. One who already has a site worth keeping and needs more visitors to become consultations fits More Booked Cases' conversion testing and local SEO, at published prices and a shorter SEO minimum.