About
One operator. Six years of consult-conversion testing.
More Booked Cases is Gabe Meierotto, doing law firm marketing the way he ran it in-house: test, measure, keep what works.
Where the playbook comes from.
From 2018 to 2023, Gabe was Director of CRO at LaserAway, where he owned the testing roadmap end to end.
Over those six years, sitewide conversion went from 3% to 11% across more than 2,600 tested variations.
Those are his results in that role, not results of this company.
People choosing a lawyer behave the same way: they search, compare reviews and firms, then book a consultation.
The work is the same too: get more of the people already on your site to call or book.
Why law firms.
Gabe also runs LawFirmHires.com, a job board for law firms.
The firms that hire through it are the same partners this consultancy is built for.
CRO
One controlled test a month on the spot that leaks the most consultations.
Local SEO
Rank for the practice areas people search in your city, from car accidents to divorce.
Managed Meta ads
Facebook and Instagram ads sent to landing pages built and tested to convert.
No layers
No account managers or junior handoffs. The person on the audit is the person doing the work.
How an engagement runs.
Free audit
Where your site and rankings leak consultations and signed cases, ranked by revenue impact.
Prioritized plan
What gets tested first, and why.
One test a month
One clean change, run long enough to trust the result.
Monthly report
What changed, what it did to bookings, and what comes next.
No one can honestly guarantee a result, and Gabe won't.
See the track record or pricing.