More Booked Cases is a one-person consultancy doing conversion testing, local SEO and managed Meta ads for US law firms; this page lists its services, prices, terms and limits.
If another page here ever disagrees with this one, this one wins.
It sits under the law firm marketing agency guide, which covers what agencies do and how to judge one.
Who runs More Booked Cases
Gabe Meierotto runs it alone: the same person audits, plans, builds, tests and reports on every account.
From 2018 to 2023 he was Director of CRO at LaserAway, the med-spa chain, where sitewide conversion went from 3% to 11%, the testing program returned 210x, more than 2,600 variations were tested, core service pages averaged a 200% lift, and testing velocity rose 11x.
Those are his numbers in a former role at a med-spa chain, not law firm results, and More Booked Cases has no law firm clients yet.
Before LaserAway, at Sourcely, he ran click-to-call tests where conversion rate rose by up to 50% in some cases, on website-initiated calls.
He also runs LawFirmHires, a law firm job board, not live yet as of October 2026.
It serves US law firms only: solo attorneys and small and mid-size firms in consumer practice areas (personal injury, family, criminal defense, estate planning, immigration, employment, bankruptcy), plus multi-office firms.
The full record is on the about page.
Services and prices
Four services, each a flat monthly fee.
| Service | What it covers | Price | Minimum term |
|---|---|---|---|
| CRO | One controlled test a month, website and landing pages | $2,500/mo | 6 months |
| Local SEO | Google Business Profile, practice-area and location pages, citations, review guidance | $2,500/mo | 6 months |
| CRO + local SEO | Both together; the main offer | $5,000/mo | 6 months |
| Managed Meta ads | 8–12 static image ads a month, landing pages, one landing-page A/B test a month | $3,000/mo plus a $2,500 one-time setup | 3 months |
Ad spend is never part of the fee: you pay Meta directly, $3,000/mo minimum, never marked up, never a percentage.
The same prices sit on the pricing page; ads carry no bundle discount.
What the work covers
Each CRO test runs on the website or a landing page, one controlled test a month, judged by consultations booked and cases signed; that takes read access to your intake or CRM numbers, and nobody here staffs or trains intake.
- Click-to-call placement
- Consultation and intake forms
- Online scheduling
- Chat placement
- Practice-area pages
- Trust signals
Terms, cancellation and ownership
The same terms apply to every service.
| Term | What it says |
|---|---|
| Minimum term | 6 months (CRO, local SEO, both); 3 months (Meta ads) |
| After the minimum | Month to month |
| Cancellation | Email [email protected] with 30 days' notice; no cancellation fee |
| Ad spend | Paid by you directly to Meta, $3,000/mo minimum, never marked up, never a percentage |
| Ownership | Your Meta ad account, pixel and audiences (your own Business Manager); your website, domain, Google Business Profile and analytics; every landing page, ad, test result and report |
| Reviews | Guidance on asking and replying within your state's rules, not review campaigns |
| Intake numbers | Read access to your intake or CRM numbers, so each CRO test is judged by consultations booked and cases signed |
What More Booked Cases does not do
Sold here
- Conversion testing, one controlled test a month
- Local SEO with a plain-English monthly report
- Managed Meta ads, static image ads only
Not sold here
- Google Ads or Local Services Ads management
- Website builds or redesigns
- Social media posting
- SEO packages sold by the article
- Intake staffing, answering services or intake training
- Lead selling, sharing or referrals
- Per-lead or per-case pricing
- Guarantees, or exclusive markets
Gabe runs Meta ads and does not manage Google Ads or Local Services Ads; those channels are explained on this site, never sold.
The work covers what happens on the website and measures what happens after; nobody here staffs or trains intake.
How an engagement starts
The motion is a free audit, then a prioritized plan, then one test a month and a results report; the findings doc arrives within 3 business days, no call required.
The fee, guarantees and the rules
Every fee on this page is a flat amount for a service: never a percentage of your fees, never a cut of a case.
ABA Model Rule 5.4(a) says a lawyer or firm shall not share legal fees with a nonlawyer outside narrow exceptions (an ABA state-variation summary, January 2023).
Comments to Model Rule 7.2 say lawyers may pay vendors who provide marketing or client-development services, including website designers (Model Rules as amended August 2018).
Model Rules bind no one until a state adopts them, so confirm with your state bar's ethics counsel or an ethics lawyer.
No rankings, consultations, cases or ROI are guaranteed here; Google says it never accepts money to rank sites in organic results and advises finding another SEO if one guarantees first place (Google Search Central, last updated June 5, 2026).
If you are shortlisting vendors, the best law firm marketing companies guide compares the field's published claims; this page supplies the facts for our row.
Questions about any line here go to [email protected].
Frequently asked questions
How much does More Booked Cases cost?
CRO is $2,500 a month, local SEO is $2,500 a month, and the pair is $5,000 a month, each with a 6-month minimum. Managed Meta ads are $3,000 a month plus a $2,500 one-time setup on a 3-month minimum, and you pay ad spend directly to Meta with a $3,000 a month minimum.
Who runs More Booked Cases?
Gabe Meierotto, who works alone: the same person audits, plans, builds, tests and reports on every account. He was Director of CRO at LaserAway from 2018 to 2023, where sitewide conversion went from 3% to 11%.
Does More Booked Cases guarantee results?
No, there are no guarantees of rankings, consultations, cases or ROI. Google's own advice is that it never accepts money to rank sites in organic results and that a guarantee of first place is a reason to find someone else (Google Search Central, last updated June 5, 2026).
What does More Booked Cases not do?
Google Ads and Local Services Ads management, website builds, social media posting, per-article SEO packages, intake staffing, answering services or intake training, lead selling or referrals, per-lead or per-case pricing, guarantees, and exclusive markets.
How do I cancel with More Booked Cases?
Email [email protected] with 30 days' notice once the minimum term is finished. There is no cancellation fee, and every service continues month to month after that.
Which law firms does More Booked Cases work with?
US law firms only: solo attorneys and small and mid-size firms in consumer practice areas such as personal injury, family, criminal defense, estate planning, immigration, employment and bankruptcy, including multi-office firms.