FindLaw alternatives, by the piece of FindLaw you'd replace

Firms search for FindLaw alternatives over the same three things: the bundle, the unpublished price, and a relationship FindLaw describes as long-term.

This page unbundles it: directories for its exposure, agencies for its stack, and the terms each one publishes, checked on the companies' own websites in October 2026.

It sits under our best law firm marketing companies comparison, which orders the wider market by fit.

FindLaw lawyer marketing today: the bundle you'd replace

FindLaw describes itself as "a one-stop law firm marketing provider, working exclusively with attorneys and law firms to grow their business" (its website, October 2026).

Its service list runs from websites, SEO and pay-per-click to directory advertising, Super Lawyers, social media, content, Spanish-language solutions, ratings and reviews, and client intake.

No prices are published: the FAQ says "Our legal marketing services are customized for each individual client."

The same FAQ frames the relationship as long-term without stating a length.

On what you keep, the FAQ is exact: "If your contract ends you have the rights to your site content. You can work with your account manager to remove your site content available to you and have it sent directly to you so you can re-purpose it."

The company has also changed hands: FindLaw says it became part of the Martindale-Avvo legal brand portfolio under Internet Brands at the end of 2024.

Martindale-Avvo says that portfolio (Avvo, Martindale-Hubbell, Nolo, Lawyers.com, Ngage, Captorra) attracts over 25 million monthly consumers, its own claim.

FindLaw runs four directories of its own (FindLaw.com, SuperLawyers.com, Abogado.com, LawInfo.com), says FindLaw.com hosts 9 million monthly visitors, and says 17,000+ law firms trust it with their marketing, both self-reported.

How this list was built

The starting point was what Google returns for this search and the published roundups it shows; those roundups are partly written by the agencies themselves, with Grow Law and On The Map each publishing a list that places its own firm first.

Every company below was then checked on its own website in October 2026, with only that company's statements used, and "not published" where it publishes nothing.

Hence no ratings or rank numbers here.

The alternatives side by side

As of October 2026, checked on each company's own website:

If the piece you'd keep is directory exposure

Ownership comes first: Avvo, Martindale-Hubbell, Nolo and Lawyers.com share one owner with FindLaw under Internet Brands, while Justia is the independent one.

Martindale-Avvo sells directory profiles and marketing products across those brands; its published price is ProVantage from $399/mo for the first user, most products at "pricing available upon request."

Its FAQ says many attorneys have annual contracts, pay-per-lead can be quit at any time, and bad leads carry no reimbursement ("the leads delivered to you will be vetted").

Super Lawyers is a rating plus a directory, not an agency: its selection page says the published list is the top 5 percent of lawyers in a state, that lawyers cannot nominate themselves, and it quotes a ruling that the process does "not permit a lawyer to buy one's way onto the list."

Super Lawyers advertising is also sold by FindLaw, as one of its services.

Justia gives any licensed attorney a free, full-featured profile and says its directory draws over a million visitors a month.

Its Connect Pro tier is $19.99/mo or $199.80/yr, and Justia says it removes competitor ads and lets the lawyer choose which reviews to feature.

Its wider services are Justia Elevate (SEO, websites) and Justia Amplify (PPC, plus Facebook remarketing at the Advance tier); contract terms are not published.

The head-to-head is in FindLaw vs Justia, and best lawyer directories covers the wider set.

If you'd replace the whole stack with an agency

Scope and published pricing, by each company's own site

FindLawMartindale-AvvoGrow LawJurisPagePaperStreetRankings.ioMeanPugMore Booked Cases

1. FindLaw
2. Martindale-Avvo
3. Grow Law
4. JurisPage
5. PaperStreet
6. Rankings.io
7. MeanPug
8. More Booked Cases

Published pricesPrices on requestOne core serviceFull service

PaperStreet: the website you own from day one

PaperStreet is a Fort Lauderdale law firm web design and marketing company, incorporated in 2001 by attorney Pete Boyd.

Its website tiers are published: Essentials from about $3,000 in total first-year cost, Plus from $9,500, Custom from $15,000 to above $25,000, Enterprise from $40,000.

Its own comparison pages say clients own the website from day one with no buyout clause, that it does not lock clients into yearlong contracts, and that most firms need only about $1,000 per year of support after launch.

SEO is a flat monthly rate starting at "several thousands of dollars," exclusive by practice area and geography.

JurisPage and Juris Digital: one owner, two price points

JurisPage is a law-firm-only agency for firms with 1 to 25 attorneys; Ethical SEO Consulting LLC, the company behind Juris Digital, acquired it in February 2026, so the two are one owner.

It starts at $2,500/month over a 24-month engagement, typically $2,500 to $4,000, with no upfront setup fee, and its pricing FAQ says the domain, website and content it creates transfer cleanly to the client.

Its services menu lists no Meta ads.

Juris Digital sits above it: JurisPage's pricing page says Juris Digital partnerships are fully bespoke and start at $20,000+/month, built for established firms with a monthly marketing budget of at least $20,000.

MeanPug: the full-service shop, Meta ads included

MeanPug is a New York agency founded in 2020, according to its about page, by two former Morgan & Morgan directors, with a plaintiff-firm focus.

Services run from PPC, SEO and websites to managed Facebook advertising, TV, radio and billboards, plus pairing firms with intake call centers.

Its guideline is that services "tend to start at around $1,000/mo and can scale to $25,000/mo or more," on a contract of one year or more or a retainer.

Also checked

• Grow Law (since 2008): prices in the table; ad spend billed directly to the firm.
• Rankings.io (personal injury focus since 2018): "Month-to-month. No handcuffs."; no geographic exclusivity; pricing built on a call.
• Consultwebs (since 1999): no prices; a limited number of firms per market.
• iLawyerMarketing (since 2005): no prices; no long-term contracts; no results guarantees.
• Esquire Digital (attorneys only): no prices; most of its Facebook Ads campaigns are cancel-anytime monthly engagements.
• Hennessey Digital (SEO, PPC, GEO; not law-only): no prices; "with month-to-month contracts, leaving us is easy."
• On The Map (Miami): PPC at $1,000 per month or 10% of your ad budget, whichever is greater, plus ad spend; terms not published.
• Custom Legal Marketing (since 2005): no prices; its No Competition guarantee means no competing lawyers in your city.
• Postali (since 2009): website packages from $2,500 and $6,500; retainer terms not published.

If the piece you'd replace is lead buying

The third route buys outcomes, not vendors.

Martindale-Avvo's pay-per-lead service, powered by Martindale-Nolo, has no published price and can be quit at any time (its FAQ, October 2026).

Google Local Services Ads charge per valid lead: Google's help pages say "you pay for valid leads," that lead prices vary by location, job type and lead type, and that "You only hear from customers who have specifically selected your profile out of all the rest" (as of October 2026).

What the advertising rules say about paying for any of this

What a lawyer may pay for is governed by the advertising rules, and the binding version is your state's, not the ABA's.

ABA Model Rule 7.2(a) lets a lawyer communicate information about the lawyer's services through any media; the 2018 revision replaced a named list of media with "any media."

ABA Model Rule 7.2(b) bars giving anything of value to a person for recommending the lawyer's services, with exceptions that include paying the reasonable costs of permitted advertising and the usual charges of a not-for-profit or qualified lawyer referral service.

The comment to Rule 7.2 says a lawyer may pay for client leads, including internet leads, as long as the generator does not recommend the lawyer, the payment is consistent with Rules 1.5(e) and 5.4, and the generator's communications comply with Rule 7.1.

It also bars paying a generator that implies it is recommending the lawyer or has analyzed a person's legal problem to choose the lawyer.

The comment defines a "qualified" lawyer referral service as a consumer-oriented organization giving unbiased referrals to lawyers with appropriate experience, with protections such as complaint procedures, and a lawyer may pay only its usual charges.

Martindale-Avvo's own footer says its site "does not constitute a lawyer referral service."

Confirm any of these structures with your state bar's ethics counsel or an ethics lawyer.

What to check before you switch

Six pricing models show up across these published pages: retainers, sometimes on fixed terms; percentage-of-ad-spend fees with a floor; one-time build and setup fees; per-piece content; pay-per-lead; and per-call intake pricing.

Not one of them published a pay-per-signed-case price.

Where More Booked Cases fits

More Booked Cases fits a narrower brief than FindLaw's bundle: conversion testing, local SEO and managed Meta ads for US law firms, run by one person, Gabe Meierotto.

Each test is judged by consultations booked and cases signed, with read access to your intake or CRM numbers; prices are in the table above.

The conversion record behind the work is Gabe's, not a law firm one: as Director of CRO at LaserAway from 2018 to 2023, he ran a testing program that took sitewide conversion from 3% to 11% and returned 210x.

The piece-by-piece comparison with FindLaw is in More Booked Cases vs FindLaw.

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